Hospitality Marketing Studio — Mexico
We build the digital identity of Mexico's most distinctive hotels — from editorial content and social strategy to press management, influencer campaigns, and paid media.
La hospitalidad no es un nicho. Es nuestro núcleo.
We are a boutique studio built exclusively for hotels. Every strategy, every image, every caption is informed by years of living inside the hospitality world — understanding its seasonality, its guest journey, and the visual language that makes a property unforgettable.
Unlike generalist agencies that adapt to hospitality, we were built for it. From an intimate 17-room Michelin-noted hideaway in Condesa to a Marriott Luxury Collection resort on the Sea of Cortez — we bring the same intentionality, the same minimal editorial eye, to every hotel we represent.
Full-spectrum hospitality marketing, under one roof.
From hidden boutiques in Mexico City's most coveted neighborhoods to Ritz-Carlton Reserve properties and Marriott Luxury Collection resorts — our portfolio spans the full spectrum of Mexican hospitality excellence.
One of only seven Ritz-Carlton Reserve properties in the world. We led a full local PR and influencer strategy — key opinion leaders, curated experiences, and brand positioning — to establish Zadún as the definitive luxury reference in Los Cabos, one of our core markets of expertise.
In-house production across lifestyle, editorial, and campaign formats.
Hotel Oculto · CDMX
Hotel Dama · CDMX
Hotel Oculto · CDMX
Lifestyle
Hotel Parian · CDMX
About Minimal.mex
We are a boutique hospitality marketing studio born in Mexico City — shaped by the design culture of Condesa and Roma, and the luxury landscapes of Los Cabos and beyond.
Our approach is intentional and hotel-specific: we don't divide our attention across industries. Every insight we bring comes from years of working exclusively inside the hospitality world — understanding what makes a traveler choose one property over another, and what makes them share it, return to it, and dream about it.
"We don't just create content. We build perception, demand, and long-term brand equity for the hotels that shape how Mexico is experienced."
Campaign Production
We produce lifestyle and architectural photo shoots in collaboration with our network of specialist hospitality photographers — from creative direction and casting to full on-site production. Every campaign is built around your brand positioning and commercial objectives.
Format
Lifestyle shoots
Format
Architectural shoots
Currently in production
Lifestyle & architectural campaigns — from creative direction and casting to full on-site delivery.
Let's work together
We take on a limited number of properties each year to ensure every client receives the full attention their brand deserves.